Pharma Communication

A focus of Fox NewMedia's portfolio is the realisation of especially attractive and clear media (CD ROM, internet, video) with interactive visual elements for product communication for pharma communication and the communication of complex health technology products.

New and complicated medical developments require effective means of communication displaying the innovative potential in a clear and impressive way. The intelligent and target oriented use of New Media has a profitable impact in product communication and patient information.

Inform the doctor effectively and goal orientated giving a medical scientific background, e.g. about physiology, pathology, pathogenesis, diagnostics and therapy
Communicate the message of a product visually in a effective way and demonstrate products that require explanation in a clear fashion
"Ennoble" your medical knowledge. The link-up with events and congresses (symposia) allows you to generate a digital added value simultaneously providing a communicative effect
Offer the patient more than long texts about their illness

Using what? For example:

Medical-scientific CD ROMs
Corporate web sites
Disease portals
Patient information systems
Interactive presentations from congresses/symposia ("lecture browser")
2D/3D visualisation
Interviews with experts
Reporting of studies
Terminals on trade fairs (product information, quiz)
Road show installations

Pharma CD-ROM

Clinical relevance of rHu-erythropoietin treatment in haematology and oncology. Current clinical information, literature, expert interview, challenging quiz (Who becomes an "Eryponaire") as well as satellite symposia related to the topic.

Fox NewMedia - Neue Medien & Kommunikation in der Medizin
Dr. Thorsten Fox, Heriburgstr. 2d, D-48157 Münster, Germany
Tel.: +49 (0)251 1624 5445, Fax: +49 (0)251 1624 5448